In today’s competitive world, a business needs many things to thrive such as a compelling offering, visionary leadership, and exceptional service. But the most important thing that your business needs to generate some buzz is a good story. A story is a really important component of marketing as it elicits different emotions. It can influence people, tell them who to trust, and can even play on your nostalgia. For instance, you will be transported back in time if you see an…
